In this episode, Brian and I speak about brand building as an entrepreneur, why the best path is to position themselves as a thought leader for their domain, and a few of the tips, tricks, and mediums that we have found most useful for ourselves.
It is a session that gets pretty tactical, but will require a number of followups where we speak more deeply and about tactic and tools.
About the Behind The Grind Series:
Through this podcast series, Brian and I will speak about the realities (as we know them) of entrepreneurship.
Videos will be available every Saturday, and audience participation is HIGHLY encouraged!
Driven by the belief that change begins with a single step, I’ve spent the last 15 years in Asia working to engage, inspire, and equip those around him to understand their power to leverage innovation, entrepreneurship, and leadership to solve “the big” challenges cities face.
Currently, as the Managing Director of Collective Responsibility, Executive Director of HandsOn China, and a Visiting Professor of Sustainability at the China Europe International Business School (CEIBS), I’m focused on building platforms that promote long term organizational capacity to address the economic, environmental, and social hurdles that China faces as the country’s economic growth accelerates.
Brian Tam leads corporate teams through FIRST TIME EVER challenges. From new business models to fresh brands, as CEO of Let’s Make Great! he guides multinational companies in China to systematically create the future and explore uncertainties.
He’s the mind behind PROTO Innovation Cards and the author of Awrignawl Creativity.
Born in New York, and proudly raised in New Jersey – he has been in China since 2007, working to drive the fantastic change that is happening in China & the world. Let’s Make Great!