With fewer issues more important in the area of sustainability than water, I sat down with Maarten Ter Keurst from Pureterra Ventures in Shanghai to talk about the work of his fund to identify and incubate water startups.
Identifying, and executing investments aside, where I think this interview will be of particular interest to entrepreneurs is the work that that they do to help entrepreneurs commercialize their idea through supporting the development of leadership and business skills. A challenge he says “entrepreneurs” face as the move from the lab to the market.
About #EntrepreneursForGood Series:
Through this series, we speak with Asia based entrepreneurs whose mission it is to bring solutions to the environmental, social, and economic challenges that are faced within the region to learn more about their vision, the opportunities they see, and challenges that they have had to overcome.
It is a series that we hope will not only engage and inspire you, but catalyze you and your organizations into action. To identify a challenge that is tangible, and build a business model (profit or non) that brings a solution to the market
Maarten has consulted foreign SMEs in the water sector on market entry strategy in China for 5 years and has worked for CHC’s investment arm since 2015. He is an expert in deal structuring, managing Chinese networks, partner selection and has an intimate knowledge of the Chinese water technology sector. He holds a MSc in Economics from Tilburg University
PureTerra Ventures: https://pureterra.com/
Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 15 years in Asia working to engage, inspire, and equip those around him to take their first step. Acting as a catalyst to driving sustainability, Brubaker works with government, corporate, academic and non-profit stakeholders to bring together knowledge, teams, and tools that develop and execute their business case for sustainability.