If you are wondering why, and why the growth rates are likely to only continue to grow, then you should want my recent interview of Grace Han where we speak about her own transition to veganism, her work as an advocate for veganism, and why she thinks firms like Beyond and Memphis Meats are game changers.
Based in London, Grace regularly travels to China as part of her passion to support the vegan movement, and the organizations that are advocating for it. A former meat eater herself, she provides a lot of interesting insights into the motivations for why the vegan lifestyle, and we talk through our shared belief that the new generation of plant based proteins are going to prove to bring a massive shift in the adoption of veganism.
About #EntrepreneursForGood Series:
Through this series, we speak with Asia based entrepreneurs whose mission it is to bring solutions to the environmental, social, and economic challenges that are faced within the region to learn more about their vision, the opportunities they see, and challenges that they have had to overcome.
It is a series that we hope will not only engage and inspire you, but catalyze you and your organizations into action. To identify a challenge that is tangible, and build a business model (profit or non) that brings a solution to the market
Grace Han is a Senior UX Designer, she is also the co-founder and Managing Director of UK charity Towards a Compassionate Nation (TACN.ORG). She has been helping Animal Equality, Veganuary, Viva!, Mercy for Animals and many other non-profit organisations promote their campaigns in China. Throughout the years Grace has built a wide network of contacts in Beijing, including local NGOs, vegan businesses, vegan individuals and skilled volunteers, along with the team at TACN they have organised many vegan outreach and educational social events in Beijing.
Plant Based News: https://www.plantbasednews.org
Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 15 years in Asia working to engage, inspire, and equip those around him to take their first step. Acting as a catalyst to driving sustainability, Brubaker works with government, corporate, academic and non-profit stakeholders to bring together knowledge, teams, and tools that develop and execute their business case for sustainability.